ODERNOW

The goal of this product design and product management case study was to create a grocery delivery app UX MVP that allows users to order groceries from their preferred local supermarkets and have them delivered within an hour.

I designed a marketplace app UX design landing page with a prominent "Shop now" call-to-action button in the hero section. This button directs users to a Linktree page where they can choose how to place their order: via phone call, a Google form, or WhatsApp. I also contributed to the product requirements document example as the product manager to map out feature goals. Additionally, the landing page features a call-to-action button inviting users to sign up for our waitlist.

ODERNOW LANDING PAGE

Before I started working on this product idea, I conducted research to understand the problem, the target audience, and the solutions offered by competitors in the market. I consider this design process essential because it informs my design decisions when creating a product that meets the needs of users.

During this process, I conducted user interviews to understand why people prefer not to go to the grocery store. I asked customers of my mom's store why they choose to order by calling my number or sending me a text message via WhatsApp instead of visiting the store in person. Some mentioned having children at home and being unable to leave them alone; while others cited not feeling well at times. Additionally, some mentioned feeling too tired after work and finding the trip to the store too strenuous.

I researched the most commonly used platforms in Nigeria for ordering food and groceries online to better understand our competitors and how they are addressing this problem.

• Chowdeck: Users can order food and groceries from nearby grocery stores or restaurants and have them delivered within minutes. Chowdeck also offers delivery services for restaurants and grocery stores that sign up on the platform.
• JumiaFood: Users can order food and groceries from nearby grocery stores or restaurants and have them delivered within minutes. JumiaFood also offers delivery services for restaurants and grocery stores that sign up on the platform.
• Glovo: Users can order food and groceries from nearby grocery stores or restaurants and have them delivered within minutes. Glovo also offers delivery services for restaurants and grocery stores that sign up on the platform.
• MANO: On MANO, users can order groceries and have them delivered within minutes. MANO allows restaurants and grocery stores to sign up on the platform, which has its own warehouse for storing the products featured on the platform.

When a customer uses our product to place an order for groceries through Google Form, phone call, or WhatsApp, we send the customer's requested items and their phone number to the delivery person. The delivery person then goes to the supermarket chosen by the customer to purchase the items. Since we don't have a direct partnership with the supermarket, any products we buy must be paid for on the spot. After the delivery person has paid for the items, they proceed to deliver them to the customer. Upon delivery, the customer pays the delivery person after verifying the receipt from the supermarket, which confirms the purchase of the items. This process allows us to address the issue without the need to wait for weeks to establish a partnership with a supermarket or develop a mobile application.