JAMIT

• Content creators: They can record, publish, distribute, and monetize their audio content, such as audio stories and podcasts, while also building a global audience.
• Listeners: They can discover a wide range of audio stories and podcasts, follow their favorite creators, and engage with a vibrant community.

As a Product Designer at Jamit, my first task was to redesign the mobile app for audio creators. The goal was to enable creators to record, publish, distribute, and monetize their content, while also allowing listeners to discover and listen to audio stories and podcasts.

To start, I focused on understanding the target audience and their pain points. I conducted interviews to gather insights about their experiences with Jamit and other audio-streaming platforms. Building upon these insights, I then conducted a competitive analysis of various platforms used by both creators and listeners. This analysis aimed to identify solutions to similar problems.

Finally, armed with the research data, I narrowed down the features based on their potential to help users achieve their goals on the Jamit app.

During this process, I conducted user interviews to identify user pain points and gain insight into how current Jamit app users engage with it. Additionally, I researched alternative platforms that users utilize to address these pain points.

During this phase, I analyzed popular audio platforms such as Spotify, Spotify for Podcasters (formerly Anchor), Audiomack, and SoundCloud. I also considered YouTube, which is well-known among creators of both audio and video content worldwide. My objective was to examine the strategies these platforms have implemented to address diversity issues on their platform. This analysis provided valuable insights that helped shape Jamit's approach to empowering diverse audio creators.